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Before it was Hubei, it was Chu.

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Chu: the kingdom of the phoenix楚文化For 800 years before China was unified, Hubei was the heart of Chu — a southern kingdom that worshipped the phoenix, wore silk, painted lacquer red and black, and wrote the first great poetry in Chinese.
The bells that still play曾侯乙编钟Sixty-five bronze bells cast in 433 BC, each producing two exact notes, spanning five octaves. They were played for the world at the 1997 Hong Kong handover and remain in tune today.
Dragon Boat Festival began here端午·屈原故里The 5th day of the 5th lunar month (June). Zigui, Qu Yuan's home town, holds the country's most heartfelt races, poetry gatherings and zongzi-wrapping — the festival at its source.
Guozao: breakfast as a way of life过早Wuhan people do not 'eat breakfast' — they 过早 (guò zǎo, 'pass the morning'), a two-hour street ritual with dozens of dishes. Doing it well is how you become a local for a day.
At the table with Hubei hosts餐桌礼仪Hubei hospitality means over-ordering, insisting, and pouring. Knowing five gestures will make your host glow.
Wudang Taoism & tai chi武当太极Wudang is the Taoist counterpart to Buddhist Shaolin — the home of 'internal' martial arts that train breath and stillness before strength. Its academies teach foreigners year-round.
Tujia mountains: hand-waving dances and crying brides土家风情Enshi's Tujia people (土家族) have their own language, wooden stilt houses, a hand-waving dance (摆手舞) for every occasion, and the custom of brides singing weeping songs for weeks before the wedding.
Han opera and Chu opera汉剧·楚剧Wuhan's own opera, Han opera, is the 400-year-old parent of Peking opera — its melodies travelled north with Hubei troupes in 1790. Chu opera is the earthier village cousin.
Hubei tea: from steamed green to Russian brick湖北茶Hubei sits on the ancient 'Tea Road' to Russia. Enshi Yulu green, Yichang black (宜红) and Chibi's compressed brick tea (青砖茶) tell three centuries of the province's trade.
A year in Hubei湖北四季Spring cherry blossoms, summer crayfish and lotus, autumn osmanthus and the best travel weather, winter lotus root soup and Spring Festival fireworks.